Tag Archives: 80

At 80, LEGO’s Never Been So Animated

(Re-posted from Tweed)

[youtube http://www.youtube.com/watch?v=NdDU_BBJW9Y]

On a recent episode of ConanLord of the Rings actor Dominic Monaghan stated that he and fellow Hobbit Elijah Wood shared a goal of building the Millennium Falcon together. In true-to-life size, this would be a lofty achievement, but don’t let their ambition be undercut by the fact that they plan on building the famed Star Wars ship out of LEGOs. If nothing else, this is a testament to the fact that this 80-year-old company and its classic plastic bricks appeal to people of all ages—and is as relevant today as it has ever been.

In celebration of its 80th anniversary, LEGO has released a short, animated film that celebrates its heritage by chronicling the company’s humble beginnings, growing pains, and successes in narrative form. Narrated by a character that represents Kjeld Kirk Kristiansen, former President and CEO of LEGO Group and grandson of company founder Ole Kirk Kristiansen, “The LEGO® Story” provides a whimsical glance at how the world’s third-largest manufacturer of play materials came to be.

Continue reading At 80, LEGO’s Never Been So Animated

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