Morgan Spurlock, the Oscar-nominated director of Super Size Me (2004), brings his latest film to the big screen—a documentary about the commercialization of movies. This is of particular interest to me because I’ve long been interested in how advertising and film merge, having written my undergraduate thesis on product placement in film and working in the advertising industry (day job).
In POM Wonderful Presents: The Greatest Movie Ever Sold, Spurlock takes a comedic look at how advertising influences film, and he does it by breaking down the fourth wall to show how this very film succumbs to the influence (and paycheck) of marketers. The film opened on April 22 by Sony Pictures Classics.
Director: Morgan Spurlock
Screenwriters: Morgan Spurlock, Jeremy Chillnick
Producers: Jeremy Chillnick, Keith Calder, Jessica Wu, Morgan Spurlock
Cast: Morgan Spurlock
Genre: Documentary
Distributor: Sony Pictures Classics
Official Site: sonyclassics.com/greatestmovie
Runtime: 90 min.
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I can’t wait to see [Greatest Movie]. Morgan Spurlock usually takes an introspective approach to shine a light on everyday American culture, and always with an interesting twist. I would love to see Spurlock’s view on how advertising has taken over entertainment and culture.
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